Designing brands, websites, and apps with clarity and purpose.
Approach
Briefing
Every project starts with a clear understanding of the challenge. In close collaboration with stakeholders, I clarify goals, constraints, target groups, and success criteria. This step helps align expectations and define a shared direction before moving into design.
Research
Based on the briefing, I conduct research to inform design decisions. This may include user interviews, competitive analysis, desk research, and concept exploration. Insights gathered during this phase help identify real user needs and uncover opportunities for meaningful solutions.
Results
Research insights are translated into clear concepts, user flows, and design solutions. Through iterative design, testing, and refinement, I develop intuitive and visually coherent results, ranging from wireframes and prototypes to polished interfaces, that balance user needs, business goals, and technical feasibility.
Background
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Master in Interaction Design
In the Master’s program in Interaction Design at FH Potsdam, I explored the design of interactive, data-driven, and multisensory systems. The program emphasized the intersection of conceptual thinking, design research, and experimental practice—spanning digital interfaces, spatial installations, and speculative as well as critical design approaches.
Bachelor in Design
During my Bachelor’s studies in Design at FH Münster, I built a strong foundation in visual design, typography, digital tools, and design theory. Over the course of the program, my focus gradually shifted toward UX/UI design and app-based solutions, with a particular interest in user-centered processes and digital products. This growing interest culminated in my Bachelor’s thesis, “KleiderReich – Your Digital Wardrobe for Your Pocket,”which explored how digital interfaces can encourage more conscious everyday behavior and a more mindful use of one’s own clothing.
Hand on knowledge
Alongside my studies, I gained practical experience in UX/UI design, digital product development, and marketing. Working across agencies, startups, and corporate environments has given me a solid understanding of both design processes and strategic communication.
Skills
Applied Knowledge
User Experience Design
User Interface Design
UX Research
Visual Design
Creative Strategy
Concept Development
AI Focus and Concept
Motion Design
Prototyping
Branding
Software Skills
Figma
Sketch
Adobe Suite
After Effects
HTML / CSS / JS
Jira / Confluence
Languages
German・native
English・business fluent
Italian · basics
Passions
Design and branding
Art and Fashion
Ballet
Textile printing
Music