In the crowded world of PR outreach, companies often send mass emails to journalists without context, resulting in low relevance and overflowing inboxes. The challenge was to design a tool that helps users identify the right journalists based on real editorial work — across news sites and podcasts — and to streamline the entire PR workflow. Starting from a small gap in the market, the task was to build a fully functional product from the ground up, shaping its UX, UI, and brand identity while aligning it with real user needs and industry expectations.
The project resulted in a PR search engine that enables targeted, efficient, and meaningful communication. By leveraging AI-powered journalist discovery and intuitive UX flows, blinq helps users craft pitches that resonate and reduce mass send-outs. I developed the full product experience — from initial concept, user journeys, information architecture, and interface design to the ongoing iteration of new features. Together with the team, I refined the brand and visual identity to create a coherent and trustworthy tool. Since its launch in October 2024, blinq has grown into an operational start-up, continuously evolving through user insights and expert interviews. The result is a lean, purpose-driven platform that reshapes how PR professionals connect with the media.
