How do we make the topic of kidney disease more approachable and raise awareness for the risks and prevention of kidney failure?
Kidney disease is often perceived as a distant and intimidating topic, communicated through heavy medical imagery and symptom-driven narratives. The challenge was to make this sensitive subject more approachable and engaging while still conveying the seriousness of prevention and early detection. We needed to design an experience that informs users about their potential risk without overwhelming them — and motivates them to explore further resources or seek professional advice.
The project resulted in an accessible awareness platform that reframes kidney health through a positive, user-friendly digital experience. Working at RCKT for Boehringer Ingelheim, we developed a landing page and symptom test aligned with an ongoing campaign. Together with another UX/UI designer, I created the test logic: users receive one of three result types depending on how many symptoms they identify with. While the messaging adapts to each risk level, all users are guided toward the same central knowledge section — reinforcing that kidney health is relevant for everyone, whether at risk now or in the future. The outcome is an intuitive, empathetic interaction flow that encourages users to reflect on their health, understand potential risks, and feel motivated rather than discouraged. By shifting away from heavy medical tropes toward a more engaging and supportive experience, the platform helps raise awareness and lowers emotional barriers around a complex health topic.
