How to temporary work in medicine
The healthcare industry is shaped by outdated working models that no longer match the increasing demand for flexibility, efficiency, and user-centric digital experiences. Doctari sought to redefine its role in this evolving landscape by sharpening its brand purpose and translating it into a cohesive, future-ready digital presence. The challenge was to articulate a consistent brand story, transform it into a unified visual and verbal identity, and redesign the flagship website around real user needs. In parallel, the team needed a scalable design system that could adapt across platforms and screen sizes.
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The project resulted in a renewed brand foundation and a mobile-first website that reflects Doctari’s core values while delivering a seamless, intuitive user experience. We identified the brand’s DNA, crafted a clear purpose and narrative, and translated these insights into a consistent brand expression across content and interface design. In my role later as lead designer, I expanded the product with new modules and continuously evolved the design system while collaborating closely with external IT teams and the client to ensure smooth implementation. The outcome is a modern, coherent digital ecosystem that strengthens Doctari’s market position and provides users with a streamlined, trustworthy experience.
